Your kids are not safe online.
Technology Steven Schmidt Technology Steven Schmidt

Your kids are not safe online.

Kevin Huber said that on a phone call three weeks ago. We rescheduled our shoots to be at Kevin's office in Brandon, SD just days later.

IT Outlet doesn't look like much from the outside. Big. Beautiful. Structure. Trucks. Pallets. A quiet road in South Dakota. Then you walk inside—racks of servers, blinking lights, a wall of monitors showing cyberattacks hitting three continents in real time.

Every 22 seconds, someone is attempting to breach a system somewhere in the world. Kevin watches it happen live.

Read More
Downtown Sioux Falls                Over 50 Years
Local Steven Schmidt Local Steven Schmidt

Downtown Sioux Falls Over 50 Years

It’s fifty degrees a few days before Christmas, which feels wrong in a way that’s becoming familiar.

The Falls don’t react.
They never have.

The water sounds the same. The rhythm hasn’t changed. But the air still tells you where you are—especially when the wind shifts and Smithfield Meats announces itself. Pungent. Metallic. Unavoidable. A reminder that Sioux Falls was built on work that didn’t need to be pretty to matter.

In 1985, that smell wasn’t a problem. It was a coordinate.

Read More