Sioux Falls Audience Demographics & Advertising Fit
A multi-channel attention engine built for local reach, trust, and conversion. All audience metrics below are presented as a Sioux Falls-based audience for advertiser clarity.
Audience Snapshot
Facebook + Instagram skew women-heavy (household decision-makers). YouTube skews male-heavy (business + decision-makers). Combined, this network reaches both sides of local buying behavior.
YouTube Age Breakdown
YouTube is heavily concentrated in the 25–44 range (59%). This makes it ideal for business, high-ticket services, and decision-maker advertising.
Channel-by-Channel Advertising Fit
These are the metrics paid advertisers care about most: audience profile, scale, and buying behavior. All numbers reflect a 12-month snapshot at current trajectory.
Core Ages: 35–64 (highest buying power)
Core Ages: 25–54 (family + lifestyle decision-makers)
YouTube Shorts
Discovery + New AudiencesCore Ages: 25–44 (59% of viewers)
We offer channel-specific placements and full-network bundles with tracking. Tell us your goal and we'll recommend the best placement strategy.
How We Turn Content Into Revenue
A systematic approach to video marketing that generates measurable pipeline with full revenue attribution—so every view has purpose and every dollar has a source.
Strategic Content Development
Reverse-engineer demand with real search intent and buyer signals—so topics start with revenue, not guesswork. Each video is designed with a conversion goal tied to active queries and decision criteria.
Precision Audience Targeting
Target decision-makers with the highest probability to convert using behavioral and intent data. Eliminate waste reach—optimize for qualified attention and verified pipeline impact.
Multi-Platform Distribution
Publish across YouTube, Instagram, Facebook, and LinkedIn with platform-native formats and copy. Consistency compounds—breadth and frequency drive predictable reach and lead flow.
Conversion-Optimized Offers
Three-tier offers aligned to intent—so action is the easiest choice, not a leap. Clear value propositions and risk reducers lift take-rate and speed to close.
Landing Page Development
Fast, focused pages engineered to turn high-intent traffic into revenue. Video-first design increases time-on-page and conversion velocity.
Revenue Attribution
Every dollar traced to the exact video. Scale what works, cut what doesn't. Closed-loop visibility enables rapid optimization and predictable scaling.
Proven Results
Real Sioux Falls businesses. Real revenue growth. See how SpotLight Shorts transforms content into cashflow.
Radiant Health Success Story
Radiant Health and Hormone
Hormone Therapy • Sioux Falls, SD
Founded by Jessica Morrell, CNP, a women's health nurse practitioner with 12+ years of experience in bio-identical hormone therapy. Located in Sioux Falls, they take a functional medicine approach to hormone imbalances, offering comprehensive assessments and customized treatment plans.
They don't bill insurance, instead providing superbills for patient reimbursement, allowing them to focus on optimal treatment rather than insurance limitations. Services include hormone pellet therapy, functional health assessments, and telehealth consultations across SD, IA, MN, and NE.
Midwest Hyperbarics Success Story
Midwest Hyperbarics
Hyperbaric Therapy • Sioux Falls, SD
Family-operated hyperbaric oxygen therapy clinic founded by Dr. Dan Todd (ENT specialist), Nicole Hieb, and nurse practitioner Jada Hieb. They identified a gap in Sioux Falls where patients were driving hours to North Dakota for HBOT treatment.
The clinic focuses exclusively on hyperbaric therapy, offering chambers that can treat up to 8 patients simultaneously. Their treatments increase oxygen saturation by 1,200%, promoting healing for wounds, sports injuries, neurological conditions, and general wellness through new blood vessel growth and enhanced immunity.
New Dawn Solutions Success Story
New Dawn Solutions
Business Services • Sioux Falls, SD
Professional organizing company run by DJ Blomgren, serving South Dakota, Minnesota, and nationwide through virtual services. They specialize in transforming chaotic spaces into functional environments for overwhelmed individuals going through life transitions.
Their "DJ-ify" approach creates customized organizing solutions that blend practicality with aesthetics. Services include in-person organizing, virtual consultations, and specialized packages for decluttering homes and simplifying daily routines.
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Absolutely! We still get 10+ requests per week for single-episode packages. These are for those who want to go bigger and get into the ROI conversation quickly and consistently.
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By definition, we will be targeting specific users to see your shorts across Facebook, Instagram, and occasionally LinkedIn. We do this using our proprietary Magnetic Method of audience selection.
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This is the same method we used to grow our parent company, Magnetic, as well as to sell over 60 episodes in 40 days when we launched SpotLight Sioux Falls. Additionally, we spent 45 days testing this across select beta clients, and the results were astounding and undeniable, this is where we need to turn our primary focus to.
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We can select the reach we want, which is audience-dependent. We use psychographic data, user behavior, and user interest in selecting who we show your video to.
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We do everything from the point of getting the lead interested to getting them onto your landing page. Anything beyond that is out of control. If we feel you need a specific offer and unique landing page, we will quote that separately before agreeing to the work.
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You are on one right now;) This page was built using the same team and process that we will use for your unique business case.