The Social Shift Is Happening in Sioux Falls (And Most Businesses Are Behind)
Sioux Falls media and advertising
Jul 31
Written By Steven Schmidt
Let’s be honest: Most businesses looking for social media management in Sioux Falls are still using social media like it’s 2017.
They post flyers on Facebook, sprinkle hashtags on Instagram, maybe click "like" on a LinkedIn post once a quarter... and pray for leads.
But here’s the truth: the way customers search, scroll, and buy has evolved. And if your brand isn’t showing up on the platforms where their eyes (and wallets) are headed next—you’ll lose them.
This blog isn’t just another “what platform should I use” checklist. It’s a platform-by-platform power ranking—Now vs. Two Years From Now—with bold predictions, hard truths, and one call to action that could future-proof your brand before your competition even knows what hit them.
Let’s dive in. 👇
Real Talk: The 2025 Social Media Power Rankings for Sioux Falls
2025 Rankings (Current Local Use)
#1 Facebook
Still dominates for 35–65+. Think moms, homeowners, churchgoers, event attendees.
#2 Instagram
Strong with younger demos, product visuals, and DM loops. Retail and food spots thrive here.
#3 YouTube
The future king. Long-term trust engine. Local adoption is still early.
#4 LinkedIn
A sleeper. Underused now, but a B2B beast when done right. Great for content marketing in Sioux Falls and recruiting.
2027 Predictions: Who Rises, Who Falls
#1 YouTube
Search-first, evergreen, and video-led. Your 24/7 trust machine.
#2 Facebook
Still sticky with Boomers and Gen X, but fading fast with under-40s.
#3 LinkedIn
Surging with video and credibility. B2B and hiring explode.
#4 Instagram
Loses some ground due to saturation and TikTok pressure.
Where Your Sioux Falls Business Really Belongs
Not every business should be everywhere. Some win on visuals, others on credibility. Trying to post on every platform? That’s a recipe for burnout and irrelevance.
This cheat sheet shows you where to win in 2025—especially if you're looking for expert social media strategy in Sioux Falls.
Real Estate
Best Platforms: Facebook + YouTube
Why: Facebook drives views, but YouTube video marketing builds trust with video tours and local insight.
Manufacturing
Best Platforms: LinkedIn + YouTube
Why: B2B buyers want the behind-the-scenes story. LinkedIn content strategy builds authority. YouTube seals the deal.
Financial Services
Best Platforms: LinkedIn + YouTube
Why: Clients aren’t buying ads, they’re buying confidence. YouTube management services help personalize complex topics.
Home Services
Best Platforms: Facebook + YouTube
Why: Moms still live on Facebook. But comparison shopping happens on YouTube. Use both to win.
Restaurants
Best Platforms: Instagram + Facebook
Why: Instagram is your digital menu. Facebook builds your local fan base.
Education
Best Platforms: YouTube + Facebook
Why: Want to inspire parents? YouTube videos and Facebook community posts work together to make your story real.
Coaching & Consulting
Best Platforms: LinkedIn + YouTube
Why: You are the brand. Use YouTube to share ideas and LinkedIn to build deals.
Retail
Best Platforms: Instagram + YouTube
Why: Visual products shine on Instagram. Use YouTube for how-tos, behind-the-scenes, and story-driven content.
Beauty & Wellness
Best Platforms: Instagram + YouTube
Why: Transformation sells. Use short Instagram clips daily. Use YouTube SEO to rank long-form routines.
Healthcare
Best Platforms: Facebook + YouTube
Why: Use Facebook marketing in Sioux Falls to stay top of mind. Use YouTube to explain care options and show bedside trust.
The Bottom Line
Every platform has power. But the right platform, used the right way, with help from a legit Sioux Falls social media agency, can take you from irrelevant to unstoppable.
The goal isn’t to go viral. The goal is to go visible. With content that compounds over time. With help from a team that actually gets how small business marketing in Sioux Falls works.
Ready to Map This to Your Brand?
If you’re tired of guessing and wasting posts— If you’re serious about building trust and leads—
We’ll build your system:
Strategic planning from a seasoned social media strategist in Sioux Falls
Weekly filming and editing of your best content
Fully Managed YouTube services to align your voice with what your buyers are actually searching for
Development of platform-specific landing pages to boost conversion
You just show up. We handle the rest.
The Mistake Most Businesses Will Make?
They’ll wait until 2027 to fix this.
By then?
YouTube will be crowded.
Facebook will be pay-to-play.
LinkedIn will only reward brands that have built consistency early.
The brands that will win in Sioux Falls two years from now? They’re already building search content, video content, and trust content today.
Your Move
Want a simple monthly game plan that:
Shows what to post on each platform
Anchors your brand in search, trust, and relevance
Helps you dominate one platform while staying visible everywhere else?
Email: steve@spotlightsiouxfalls.com
Text: 605-214-8000
Let’s build your strategy, film your content, and turn your brand into a local category leader.
No fluff. No guesswork. All impact.
Steve Schmidt
Co-Owner and Community | SpotLight Sioux Falls
